Sarah Jessica Parker is partnering with Manolo Blahnik CEO George Malkemus to launch a new line of shoes, bags and trench coats, which she promises will feature 'beautiful combinations' of colours.
The line simply named SJP, will hit shelves exclusively at Nordstrom early next year.
'In a silly way, I think it's what people have expected of me most because of Carrie Bradshaw,' the 48-year-old actress told Vogue.
The announcement today was timely, since it marks the fifteenth anniversary of Sex and the City's first episode.
Jessica Parker Sex and the City character Carrie Bradshaw was known for her insatiable penchant for shoes - especially Manolo Blahniks.
In one famous episode, she said: 'I've spent $40,000 on shoes and I have no place to live? I will literally be the old woman who lived in her shoes!'
Unlike Carrie's pricey footwear weaknesses, however, which pushed her to the brink of bankruptcy, SJP shoes will range in price from $200 to $300.
Purses which she says will reference the Seventies and Eighties will cost around $700 or less.
Sarah Parker said shoppers can expect this line to be unique: 'We're putting new colors together that people don't typically do,' she said. 'Just beautiful combinations that you wish existed in your closet.'
Mr Malkemus has been the CEO of Manolo Blahnik for the past 31 years, helping to transform the business from a 'fledgling to designer with tiny U.S. sales' to a veritable empire, according to WWD.
His partnership with the Sex and the City Star is appropriate, since both are responsible for making Manolo Blahnik a household name.
The actress however admits that playing shoe-obsessed Carrie for six years forced her into learning more than a few things about fashionable footwear.
In her words, 'because I got to play that role, I wore a lot of shoes,' . and by default I learned an enormous amount. It's hard to walk away from that.'
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